Alphabet Soup
Alphabet Soup is a Melbourne based street wear label for kids aged 2-14 years. An offshoot of Lush Productions, which is one of Australia’s leading distributors of major skate, surf and streetwear labels, Alphabet Soup is the answer to edgy, fresh and cool clothing for kids.
As young parents themselves the guys at Lush felt there weren’t many options for cool street clothing for kids. Their initial aim was to make the same super stylish skate and surf inspired clothing found in menswear stores available for kids.
After a successful launch in winter 2011, they extended that aim in 2022 to include a fun and edgy range for skate and surfer girls as well, with a well thought out range that will appeal to both tomboys and girly girls alike.
With skate and surf culture taking off, the label has grown steadily since then as more kids embrace the lifestyle. Taking their influence from music, extreme sports and street culture, Alphabet Soup embodies a fun and fearless aesthetic for kids who aren’t afraid to express themselves and love to get out there and do what they love best.
Expect on trend colours, styles and stand out graphics that every kid will want to wear but doesn’t skimp on comfort and durability. They can wear it to the skate park, out and about, to the shops or hanging around with friends after a surf – this collection may be eclectic but there’s sure to be something in it for everyone. In fact, the motto behind Alphabet Soup is this:
We just make what kids want”. No gimmicks, no fuss, this label is a must-have for boys and girls of all ages and a standout addition to your retail outlet.
Alphabet Soup stocks sizes 2 to 14
If you’re after more clothes for wild and intrepid kids check out Cry Wolf.
As young parents themselves the guys at Lush felt there weren’t many options for cool street clothing for kids. Their initial aim was to make the same super stylish skate and surf inspired clothing found in menswear stores available for kids.
After a successful launch in winter 2011, they extended that aim in 2022 to include a fun and edgy range for skate and surfer girls as well, with a well thought out range that will appeal to both tomboys and girly girls alike.
With skate and surf culture taking off, the label has grown steadily since then as more kids embrace the lifestyle. Taking their influence from music, extreme sports and street culture, Alphabet Soup embodies a fun and fearless aesthetic for kids who aren’t afraid to express themselves and love to get out there and do what they love best.
Expect on trend colours, styles and stand out graphics that every kid will want to wear but doesn’t skimp on comfort and durability. They can wear it to the skate park, out and about, to the shops or hanging around with friends after a surf – this collection may be eclectic but there’s sure to be something in it for everyone. In fact, the motto behind Alphabet Soup is this:
We just make what kids want”. No gimmicks, no fuss, this label is a must-have for boys and girls of all ages and a standout addition to your retail outlet.
Alphabet Soup stocks sizes 2 to 14
If you’re after more clothes for wild and intrepid kids check out Cry Wolf.
