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The Knee High Agencies Blog

The Latest in Kid's Fashion, Toys and Accessories


Getting to Know: Sharon from Emondo Kids Cool Eco Kids Stuff

26/10/2020

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​A big welcome to Sharon from Emondo Kids! One of the most popular and recognisable table wear brands for kids, Emondo Kids will make dinnertime a breeze for even the fussiest eater! With an emphasis on sustainable materials & ethical production standards, Emondo will keep both the kids and parents happy! Thanks to Sharon for joining us today!
​Tell us a little about Emondo Kids: 
At Emondo Kids, we make mealtimes beautiful, creative and fun! Our emphasis is on fostering a positive relationship between children and food. By assisting parents to create an interactive and joyful eating experience, our range of uniquely designed eco-friendly dinnerware encourages healthy eating habits that shape a child's development, for life.
We believe in looking after the world we live in, which is why we insist on using sustainable materials and manufacture our products to stringent FDA and ethical production standards.
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How did you get started?
I started while on maternity leave after having my daughter Ellory (now 5.5). I felt sick at the idea of going back and working in Hotel and Restaurant Management again after years in hospitality with those long days and shifts. Back then I was also Brand Repping for so many amazing brands with Ellory (she even has her Instagram page @ellorysworld). After getting to know so many wonderful mommas behind the brands I thought “if they can do it so can I” So I thought , what am I passionate about ? Well, being 100% Italian, the answer was food! I loved preparing meals for my family and watching Ellory learning and experimenting with new food, so I got my pen and paper and started drafting ideas for an eco-friendly plate. Within 5 months Emondo Kids launched!
 
Where did your business name come from?
When deciding for a name I had 2 things I wanted to incorporate:
1- My Italian heritage.
2- Ellory, the reason why I started.
And since she had her Instagram page called @ellorysworld I decided to twist that a bit into my business name, so E stands for Ellory and Mondo means World in Italian. There you have it. Emondo Kids!
 
My first creation was…
Karri the Koala. I had only been in Australia as a permanent resident for 6 years and I knew I wanted to stick to the Australiana theme. Who doesn’t love koalas right? So I lay on my tiny apartment floor, and in between playing with Ellory, sketched our beloved (and still most popular ) Karri the Koala!
 
Currently, binge-watching…
Oh gee… thanks to COVID19 binge watching has been my evening pastime! We have just finished watching Ray Donovan and now watching Lucifer thanks to a friend that got me addicted. I am married but I don’t mind a bit of evil eye candy with a British accent! LOL (sorry hubby) 
 
Best business advice you’ve received…
Don’t wait until you have it all perfect to launch, if you have an idea get it out there as soon as you can, otherwise somebody else will do it before you! You can always adjust and evolve as you go.
Also, DON’T COPY other people sh*t! Not cool.
 
The best advice I’ve been given…
Network and collaborate. Get to know other business owners, brand reps, network your heart out and collaborate. I have created long lasting friendships doing this and it has taken my business further then anything! 
 
Favourite piece in your current collection…
I’d have to say the Rainbow purely cause its so versatile, functional and pretty. It ticks all the boxes :)
 
Your favourite quote…
People do not care how much you know until they know how much you care
 
On the weekend you’ll find me…
Outdoors for sure. Either going for walks, parks or mostly the beach as we are lucky to live on the Sunshine Coast and even now in the middle of winter the beach is amazing! Then eating yummy food and watching movies with my family :)
 
What can’t you live without?
Italian food! Especially Pizza! Yup, I said it! I just LOVE FOOD! ALL FOOD!
 
I’m always inspired by…
Peoples amazing creativity and success stories.
 
Summer or Winter?
Winter, purely cause we live in Queensland and summer is way too hot and humid!
 
My home is…
Argh.. this is hard, I kind of have 3 homes, Italy, London and now Australia.
 
I admire…
Smart people. I have never been very academic, at all. I was the creative one that got distracted and couldn’t retain any information from books. LOL. So when I meet friends with fancy degrees and vocabulary I really admire them. 
 
I need…
Silence, quiet and peace after spending time with a lot of people. I consider myself both an extrovert and an introvert, I love being around people, especially my friends, but after a lot of socialising (such as expos, trade shows, markets or networking events) I feel absolutely drained and I need to fill up my bucket by being with my family in quiet and peace :)
 
Every morning I… 
Well, this is an easy one. DRINK COFFEE! it’s the first thing I do, even Ellory knows that “mummy doesn’t function without coffee” ! 
 
Last book you read?
Purple Cow by Seth Godin
 
My dream dinner party guest list…
All my good friends and family, including all those from Italy that I never get to see, especially my mum, dad, brother and his family :(
 
If you could collab with anyone who would it be?
Oooh, that’s a tricky one! @weanin15_(aka @thebodycoach ), @real_mumma, @joshandjenna and @jimmyrees_ are some of my favourites!
 
3 favourite words…
Passion, honesty and belief.
 
Dream holiday destination…
At the moment Italy, I was meant to go home to spend Christmas with my family this year after 15 years and then COVID19 happened and there is talk that no international travel will happen until 2024 ! So I am devastated! Last time I saw them was nearly 3 years ago! :( But apart for that I will have to say Japan! 

Thank you Sharon, it was wonderful getting a sneak peek into your life & the background of Emondu Kids. You’ve got us hungry with all that talk of delicious Italian food! If you need some Emondu Kids in your life, contact me to chat! I’d love to introduce you to this amazing range.
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Getting to Know: Tasha from Little Lords - Cool Clothes for Cool kids

20/10/2020

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Today we are chatting with the lovely Tasha, founder, owner, and designer of the super cool kids clothing brand, Little Lords - right here in Perth! 

This brand is not just about being cool, it's about providing your kids with quality, comfortable, stylish threads that are ethically made - and they sure do deliver... 
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So, lets take some time to get to know Tasha!
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Tell us a little about Little Lords…
 
Little Lords began simply because I wanted to dress my new baby boy in cool clothes - not your every day stuff from the big chain stores. We definitely saw a gap in the market for stylish but edgy, good quality and easy to wear clothing for boys.. We later added a girls range when my daughter was born because there was no way I was letting her miss out! Our collections are inspired by our Aussie lifestyle & our own memories of being kids ourselves – being surrounded by cool music, Summer beach days, hanging out at the skatepark and just being free and having fun.

What started as a little creative outlet for me as a first time Mum, has now become a full time brand, stocked in over 30 kids stores in Australia & NZ.
 
My first creation was…
The first Tee I ever designed was a simple screen printed tee with the slogan “Mama’s Boy, So What” – just a cheeky take on being a mama’s boy. It was so popular, especially with my Instagram community. I would get tagged hundreds of times a day in pics of kids wearing this tee! I could barely keep it on the shelves and I think it’s fair to say it put Little Lords on the map as a kids brand.
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The best business advice I’ve received…
It would have to be the saying “You do you, no one is you and that is your strength” or something like that Lol.. basically stay in your lane and stop worrying about what everyone else is doing. There is so much noise out there, so many copycats, so many other brands to compare yourself to, but if you’re focusing on that, you’re not focusing on your own brand and creativity..
 
Favourite piece in your current collection…
Our new Summer collection includes some cool Xmas tees – not the kind of cheesy ones you get at Kmart! My fave would have to be the “Naughty, but Nice Tee” Cool artwork on a tartan tee brings all the 90’s vibes I love - plus it’s something that could be worn after Xmas too.
 
My dream dinner party guestlist would be…
OK this is easy.. Dave Grohl who I’ve been obsessed with since I was about 15, My gorgeous husband & My dad who’s not with us anymore – I think these 3 men would get on like a house on fire 
90's tartan and Dave Grohl - that brings back some memories! We cant wait to see the Christmas range out in stores and those tartans on the street!
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A massive thanks to Tasha for taking the time to give us the low down on where Little Lords comes from, and for making sure those boys and tomboys alike, are kitted out in the coolest threads possible! If you are wanting further information on wholesale kids fashion get in touch.
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Thanks for chatting with us Tasha!

Little Lords Christmas Collection in stores soon!
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Getting to Know: Jade from Little Woods - Premium Silicone Dinner Ware

13/10/2020

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​Today we are chatting with Jade, founder and creator of the unique, non-toxic, premium silicone tableware label, Little Woods! With a firm focus on making family mealtimes fun and easy, while being eco-friendly and kind to the planet, lets get to know Jade!  
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​Tell us a little about (brand)
Little Woods offer a range of safe, non-toxic silicone plates, silicone cups & toddler cutlery that are designed to help little people gain the skills and confidence they need to become happy, independent, healthy food lovers.  
We are on a mission to help make mealtimes stress free and fun for parents and their little ones.
My first creation was…
Our original and exclusive Star shaped Teething Toy.
Summer or Winter?
Hands down summer!
Every morning I…
Drink a big glass of warm lemon water to start the day as hydrated as possible.
Your favourite quote…
If it won’t matter in 5 years, don’t spend more than 5 minutes worrying about it.
Favourite piece in your current collection…
The Star Plate is a firm favourite and next has to be the First Tensils, because who doesn’t love giraffes?
Dream holiday destination…
The Maldives – so beautiful!
So there you have it, a little bit of insight into Little Woods eco friendly, premium tableware - a fantastic range that is sure to make mealtimes fun and easy at every table! Big thanks to Jade for taking the time to help us get to know her! 
If you would like any further wholesale information on this Eco ​Silicone Dinnerware are or any of the other eco friendly brands stocked here at Knee High Agencies, please, get in touch!
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Getting to Know: Kate from OB Designs Eco Baby Toys

6/10/2020

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​I’m loving getting to know the people behind the brands & labels available here at Knee High Agencies. As Perth’s premier children’s wholesaler, I’m always looking to provide my clients with quality stock for their stores. Sustainability & eco products are becoming an increasingly popular choice & I’m proud to stock OB Designs, an Australian business with some gorgeous baby eco essentials and toys. Let’s meet Kate & find out more about OB Designs.
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How did you get started?
After I graduated University of Florida, I casually sold Jewellery from Indonesia to the USA & Australia to fund my travels. When I immigrated to Australia, I decided to learn international trade in-depth, so I landed a job at Cape Byron Imports as a buyer. It was a fabulous crash course on how to develop and import products. Then, I fell pregnant with Evie 18 months into my job. At that point, I gained enough experience to feel confident going out on my own which was my end goal anyway. 
 
Where did your business name come from?
It started back in 2008, when we were thinking of a fun name for the company that captivated what we were about. 
Our Wooden Teether Toys were very unusual, and our angle was to have Unique products. We originally called it Odd Bod Designs but then we changed it to O.B. Designs when we became a company. It sounded a bit more professional. Leesa (Original partner) and I used to joke that one of us was Odd and the other Bod but we could never quite agree on who was who.   
 
My first creation was…
The Dingaring 3 in 1 toy. It’s a teething ring, rattle and soft toy all in one! We still it to this day but it is now called it a "Wooden Teether toy". I still love this toy and believe it is the BEST first baby toy on the market.
 
Currently, binge-watching…
"Alone".  A series that started on The History Channel a few years ago about Hardcore survivalists seek to stay alive in extreme locations around the world. It is family friendly and we enjoy watching it together.
 
Best business advice you’ve received…
"Back yourself and be confident".
 
The best advice I’ve been given…
In life you have to be willing to give 90% and get back 10% sometimes.
 
Favourite piece in your current collection…
Ah this is a tough one.... Impossible to answer really! I love everything we create but the new Duke dog and Byron Bunny are So cute! Plus, the Canopy in Cinnamon and Rose Petal Pink. Our new crochet lines and ecofriendly teether toys are gorgeous too!! This 2020 Collection is our most beautiful designs to date, and we are just so proud of everything we have created. 
 
Your favourite quote…
“Trust your instincts”. What good is intuition if you let second-guessing drown it out? The worst enemy of success is self-doubt.
 
On the weekend you’ll find me…
Hanging with my husband and 3 kids. We love hiking and surfing.
 
What can’t you live without? 
My Family.
 
I’m always inspired by…
Heaps! Mother Nature most of all, fashion models, Interior design, Contemporary Artists and Fashion Labels. 
 
Summer or Winter?
Autumn.
 
My home is…
Lennox Head, NSW.
 
Every morning I…
Drink coffee and exercise.
 
Last book you read?
Where the Crawdads Sing by Delia Owens - Great book!

If you could collab with anyone who would it be? 
 An Indigenous artist.
 
Dream holiday destination…
Morocco, Russia or Chile.
 
Thank you Kate! If you’re looking for more sustainable baby products or kids eco products, the range from OB Designs is gorgeous. Contact me directly for more information on OB Designs and all of the other options I have available here at Knee High Agencies.
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