By Lauren Hamilton, Guest Blogger
What About Ads?
Listen up, because this is one of the most important social media tips for small businesses. Boosting posts is an option presented to us frequently via our Facebook pages, but it is NOT the way to spend your money, if you’d like to effectively reach more people on FB and IG.
Within the Facebook Ads Manager software system where Digital Advertising technicians build high quality, effective Facebook and Instagram ad campaigns, there are 11 different objectives you can choose between.. Selecting the Boost Post objective tells Facebook you just want as many people as possible to see your post, regardless of how likely they are to take action after seeing it. This method of advertising was invented to take dollars from page owners lacking sophisticated knowledge of how the platform ‘works’. Simply showing your post to as many people as possible – even within the parameters you set to refine your target audience – is the equivalent of using a blunt axe in a world of shiny scalpels.
Written by Guest Blogger, Lauren Hamilton of Digital Narrative. Lauren has worked with small businesses on their social media, websites, SEO and all other digital marketing requirements for almost a decade, and prides herself on demystifying jargon and myths to take the stress out of having a great online presence
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