The Latest in Kid's Fashion, Toys and Accessories
Today we are speaking with Sophie Martzloff, a French-born fashion designer now living in Sydney, Australia. After many years working for children’s designer brands in Paris, she has moved close to the sea down under and found all the inspiration she needed to start her own Kids Wholesale Fashion brand - Yellow Jungle.
Tell us a little about Yellow Jungle, how did you get started?
Yellow Jungle started in 2018, a few years after moving to Sydney. I wanted to be my own boss and thought I could bring something original to the swimwear space. Since then I've evolved into prêt à porter and the brand is growing step by step!
Where did your business name come from?
Our brand name combines two things I love! Yellow is a favourite colour of mine and the jungle represents adventures in the wild, mystery and courage.
My first creation was…
For Yellow Jungle it was the Alice swimsuit, named after my niece. I designed it thinking of her and it turned out great.
Rosehaven, on the ABC. I'm looking forward to being able to travel again so I can visit Tasmania.
Best business advice you’ve received…
Probably to take a step back from time to time. We're so busy in the day-to-day things that it's easy to forget the big picture.
Favourite piece in your current collection
Definitely the Sydney swimsuit. I love it and the response to it from the community has been amazing too.
What can’t you live without?
I’m always inspired by…
Kids books are my main source of inspiration these days, they're always so creative and dreamy.
I'm also very much into beautiful magazines. At the moment my favourite is Lunch Lady, I haven't missed an issue!
Summer or Winter?
Summer for sure!
My home is…
A jungle! I've got so many houseplants I lost count.
Strong women who juggle their professional and personal lives.
Every morning I…
Cuddle my loved ones.
Last book you read?
The Little Red Hen, with my son!
If you could collab with anyone who would it be?
My dream collab would be with the designers at Monoprix.
Dream holiday destination…
At the moment I dream of Japan, but I also cannot wait to go back to Italy.
Yellow Jungle celebrate and encourage the imagination of our little ones through playful patterns and clothes which are both fun to wear and comfortable - if you are interested in becoming a wholesale stockists please get in touch today. Yellow Jungle will be available to purchase in WA stores from January 2021.
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