By Lauren Hamilton, Guest Blogger
Digital Narrative Founder & SEO Expert
SEO - aka Search Engine Optimisation - gets a bad rap, even among us digital marketers. In my 7 years working with SEO for small businesses, I've come to realise most people see it as a confusing, time-zapping and expensive thing to improve. Most people assume you need a very high level of 'techiness' to even attempt it, which enables unethical consultants to charge insane prices and gives them an incentive to keep quiet about what exactly they’re doing back there...
That's why 'demystifying' SEO is one of my favourite things to do. Simply gaining an understanding of how search engines - mainly Google in Australia - find and display your website is a great place to start. Knowing what floats Google's boat, and how you can give it more of what it loves (and less of what it hates) is the next step. Wrap your head around these and commit a few hours a month to your website, and you're on your way to great rankings!
Get started below, with my favourite ways you can begin to make a difference to your website's level of optimisation yourself. Once you've tackled these, if you're still not appearing as a search result when your main keywords are Googled, only then is it time to call in an SEO specialist.
Page Speed Upgrade
Google h-a-t-e-s a slow website. Head to Google Page Speed Insights and check how quickly your site is loading. If it’s performing poorly, look at the list of suggestions there to improve the loading time. Some may be too complex to address alone. Some - like reducing photo size - are simple fixes you can get onto immediately. There are many photo resizing tools online OR WordPress and Shopify site owners can install a simple plugin to compress images without losing quality.
Metadata is another one of those words which makes people cover their ears when I start talking, but I promise, it’s not scary. All metadata means is information (data) which tells search engine ‘bots’ what your actual data (your images, videos, pages, files) are ‘about’. What's in them. This metadata allows search engine bots to rapidly discover what info your site contains, which it loves.
The most important metadata is your meta description on each page; this is the sentence or two which appears on search results under the heading. If you can ensure every page of your website has a thoughtful, well written meta description, that's a great start. If you can get the main keyword for that page in there, even better.
Otherwise, the simplest metadata you can adjust yourself is probably photo data; the name or title and the ‘alt text’ of each image should reflect the page topic and the keywords you’re keen to show up for.
Backlinks for Daysss
People get worked up about backlinks, but they're actually very straight forward. They’re simply links from another website, back to your site. An example is your Instagram profile - it probably has a link to your website in the bio, which counts as one backlink. Other simple places to score backlinks include other social media profiles, directory listings and networking sites you’re a member of. Once you’ve knocked off all these obvious places, it’s time to put your thinking cap on. My favourite ways to score backlinks from other websites are;
Do you have a Google My Business listing? How about Google Search Console or Google Analytics? These free tools are all must-haves to help you rank better in searches and also monitor and manage your SEO. There are oodles of tutorials on YouTube which can teach you how to set these accounts up and manage them (hot tip; use the same account when you’re setting them all up to avoid future frustration!)
Google Search Console allows you to check that your site is being indexed properly, see where your traffic is coming from, and get suggestions to improve your SEO. Google Analytics helps you track website activity such as session duration, pages per session, bounce rate etc, all of which is helpful to know. And Google My Business is a) another free backlink b) another chance to appear in search results and c) another thing that floats Google's boat!
There are many, many more aspects to SEO than I’ve listed above - this is really just the “101” on the topic, but if you conquer these tasks and feel you’re ready for more, consider enrolling in an SEO training course online to take it to the next level.
Shopping for gifts for a second time Mum is a little bit different than shopping for a brand new Mama-to-be. If your lovely pregnant friend has already been through the parenting portal, chances are good they own everything they could ever need to care for a little person, and a whole bunch they don’t need too.
So when trying to think of suitable gifts for a second time Mum, you’re going to need to dig deeper, be more creative, and do your research. What’s brand new that they couldn't possibly have purchased last time round? What products don’t last the distance and will be completely knackered by the time Baby #2 is ready to wear, cuddle, chew or ride them? And on the topic of chewing - which items are just downright unhygienic or unsafe to hand down?
Having shopped for many a second-time-round mummy friend myself, I’ve noticed which presents truly surprise and delight – and are actually used - in this situation. So, I’ve done the legwork for you and assembled a list of my favourite gifts for a second time Mum, from the inspiring and high quality brands I represent here at Knee High. From timeless must-haves, to fresh new trends, I’m confident you’ll find the perfect gift idea in the list below!
(Not) Goin’ the Distance…
There are several items of clothing which are too delicate - or cop too much hard wearing - to make it past one infant. Bibs and singlets are usually completely washed and bleached out after a year, while leggings, tracksuit pants or rompers worn during the crawling months tend to be worn through in the knees.
I represent a number of beautiful, Australian-designed baby brands who produce high quality, lovely baby collections, including these essential items. Marquise bibs and undergarments are timeless and sweet in design, while Spanish cult brand Condor produces gorgeous tights and socks to replace those tired hand-me-downs. I love brands like Huxbaby, Milky and Fox & Finch for leggings and pants in fresh new season colours and prints: stock up on sizes 00-1 to cover the crawling months!
That New Shoe Feeling...
As anyone with an ancient yet supremely comfy pair of slippers can attest, our shoes mould to our feet over time. The same applies for toddler footwear. From the moment their pint-sized owners are vertical and moving, toddler tootsies are imprinting their footwear into their little shoes. Combined with wear and tear (especially to soles and fasteners), this effect means that shoes can’t usually be passed on to little brothers and sisters.
So, footwear; in particular toddler shoes which are more essential and expensive, should be purchased new for each child.
We recommend Knee High brands Bobux and Pretty Brave for quality, podiatrist approved footwear. A larger size which can be put away until baby is a little older is a thoughtful and gorgeous gift for new little ones and their parents.
The Latest Must-Haves…
These products will be especially well-received if your expecting friend or rellie had their last bub a few years ago - yes, these are the latest and greatest products to make parents' lives easier!
Roger Armstrong is Australia’s pre-eminent distributor of baby goods, and they do a fabulous line in up-to-the-minute nursery furniture and gadgets. Many of the clever innovations they stock weren’t readily available when I had my son, such as the side-sleeper cot, the high tech baby monitors with crystal clear video display, and the electronic ‘shusher’, which is rightfully subtitled ‘The Sleep Miracle’.
There have also been innovations in sleeping sacks and swaddles, from the once ubiquitous BabyGro to a whole world of pouches and systems such as those created by Knee High brand, The Baby Studio.
I hope these ideas have helped make thoughtful gifting a cinch next time you’re shopping for a special mama-to-be who already has one or more little treasures at home. It often seems to be the case that subsequent pregnancies are celebrated less than the first time round, but each is equally as special and presents a great opportunity to spoil a very deserving recipient.
School Holiday Fun Suggestions
1. Bundle up for a Winter Nature Scavenger Hunt This doesn't require much, only a dry day, a park or garden and some paper, pen and a small piece of cardboard. Oh and some clothes pegs, or bulldog clips! Work out where you’re going to do your hunt, and write a list of 5 or 10 things (depending on the age of your child) that are very likely to be found there. A brown leaf, a gumnut, a round stone and a bottle top are all good (the added bonus of putting a ‘trash’ item on the list is you can talk about the importance of not littering with your child!). Draw a little box next to each item on the list for them to check off once they’ve found them, then clip the paper to the cardboard and your scavenger hunt is ready to roll! Bundle your little person up in their warmest coat (we love the eco-friendly range from Crywolf, made from recycled materials!) and let them loose on the great outdoors with their clipboard and pen.
2. Have a Board Game and Hot Choccie Afternoon When the weather’s truly foul, look no further than the board game cupboard for family fun that entertains everyone. My son and I are big fans of Bingo Australia, created by the clever folk at Blue Roo Games, for littlies aged 3 til about 7. Make it feel more special with delicious hot (well, let’s say warm to be safe!) chocolate and marshmallows served in your cute Little Woods milkshake cups, and you’ve got yourself a sweet afternoon indoors.
3. Plan a Cubby House Readathon Two things which many kids love are cubbies - especially if big people squeeze in too - and reading new and exciting books. Put them together and you have a recipe for great, cheap winter school holiday fun! Firstly, create a cubby from your biggest sheets, chairs and soft doonas for the floor. Grab a torch or battery-powered camping lantern, a stack of books and snuggle in!
PS need to update your library? Wild Eyed Press is a brand I represent and can recommend for Australian pre-and- primary school aged titles. These beautiful books will encourage your little reader’s awareness & appreciation of native fauna & their habitats with their original Australian art and feel-good tales.
There are SO many other great ideas, these are just the start. From indoor picnics (and for that you’ll need a simply beautiful new rug from The Some Where Co., right?) to short hikes in your area which are suitable for little legs, get planning now so you’re ahead of the game come the end of June. And remember to have fun!
Forget toting your champagne in your free supermarket cooler bag. The uber-stylish cooler bags from The Some Where Co. make packing for your next picnic or road trip a cinch with their two compartments providing plenty of space. Keep one section for drinks, the other for food, and don’t spare a moments concern about whether the handles can stand up to it – they’re super strong and reinforced.
Of course, these clever bags (which come in a range of prints and plain colours which look fresh from the runway!) are all fully insulated, with a water-resistant lining to keep everything cold.
Ever inspected the inside of your pram closely after a few weeks of pushing your little one around with all the associated mess and mayhem that entails? It’s really something best left to someone with a blue light, from a forensic TV show – and notoriously tricky to clean thoroughly.
That’s why I always love a good pram liner, which you can throw in the wash easily and which makes the interior of the pram spotless and pretty in no time. The Some Where Co. produce a range in bright, colourful prints which are largely gender-neutral, which means they’re perfect for gifts when the gender of bub is not known.
Now that we’re all (it seems) obsessed with indoor plants again, what better way to add a bright splash of colour and some funky prints to your home than with a gorgeous Planter Bag?
In six completely different prints to suit your taste – from pink tartan to soft florals – and two sizes to suit your plant baby size, there’s a planter bag for every Plant Mum from this Aussie eco brand extraordinaire!
Portable Cutlery Kits
You’ll be the envy of the Food Court when you pull your set of high-quality stainless steel cutlery from its gorgeous, colour coded pouch and proceed to eat your ramen, salad or pasta without creating one iota of plastic waste!
Say no to single-use plastics and YES to cutlery which is so stylish and vibrant, you’ll want to use it at home. Available in 6 brilliant colours from plum to rose gold.
Silicone Baby Bibs
Another clever environmentally friendly product, these bibs save a tonne of water (and time) as you’ll never need to soak or wash them after mealtime again! Simply empty the scraps collected in the generous ‘lip’ into the bin / dog bowl / compost and give them a vigorous wipe with a wet cloth. No chemicals needed!
Yes, copycats of this product can be found elsewhere, but The Some Where Co.’s range feature fun, sassy slogans on them which will give you the little chuckle we all need on days when parenting is proving more challenging.
If you feel like you’ve simply GOT to have all of these products in your life right now – and who can blame you – get in touch to discuss how you can stock or purchase The Some Where Co.’s range via Knee High Agency today!
For other eco-friendly dinnerware products, head here to explore the other great Australian brands we represent.
Has your Instagram feed also begun to be colonised by stylish photos of cute winter clothes for kids lately, or is it just mine?! With mornings noticeably crisper and dusk arriving earlier each week, it can only mean one thing - our endless Aussie summer is coming to an end, and the cooler months are on their way!
I love the change of season, because it brings with it not just a refreshing change in temperature and lifestyle, but the opportunity to see what the beautiful fashion brands we stock have designed this season to dress our little people in.
And while summer clothes are fun, floaty, light-weight and with a great holiday vibe, I have to say I get so excited to see the dreamy winter clothes for kids that our brands present around this time each year. From warm and colourful ribbed stockings to fluffy, puffy jackets - from bright and covetable gumboots to snuggly jumpers, the combination of warmth, style and innovative design touches always blow me away.
My picks for ‘must-have’ winter clothes for kids this year are;
1. Rain Jackets, Overalls and Boots from Crywolf
Crywolf is such a clever brand. Launched in 2018, this brand’s founding vision centres around getting kids outdoors, and ensuring they stay dry, warm and comfortable no matter the weather. Their Autumn/Winter 21 collection includes lightweight 100% waterproof Play Jackets (now made from recycled materials) as well as Rain Overalls, Organic Cotton Sweaters, and cozy Eco-Puffers. They’ve also created a range of incredibly cute Rain Boots in rubber, emblazoned with their howling wolf icon. I am so impressed with how they’ve considered sustainability at every turn, including creating their Eco-Puffer not from down, but from recycled plastic bottles - a humane, planet-friendly alternative.
2. Tights and Socks from Condor
Year round, I have a big crush on the entire Condor range, but it’s in winter that this Spanish brand really comes into its own. Keep little toes and legs toasty with their warm, thick and utterly gorgeous range of stockings and socks in muted, on-trend colours and patterns. For girls, a few pairs of their delicious knitted stockings in neutral shades will mean that favourite dresses can be worn year-round, and for boys, it’s hard to not fall in love with the combination of dress shorts, smart Condor knee-high socks, and winter boots!
3. Pretty Brave Boots
Winter footwear for grown-ups, as we know, is all about boots - and children’s footwear is no different! Accessorise your favourite winter clothes for kids with hard-wearing, great-fitting and super cute boots from quality Australian children’s shoe brand, Pretty Brave. Their new season showcases the latest trends with a strong focus on comfort and practicality - I can’t go past the Windsor boot (a ‘mini-me’ take on the ever-popular Chelsea boot shape) for boys or girls. Easy on and off, this style brings a little bit of London street-style to your little one’s look!
Bobux began in chilly New Zealand, (when Chris and Colleen Bennet created the shoes they wanted - but couldn't find - for their own little girl), so you know they understand the importance of comfortable, secure and warm shoes to see you through the winter. Bobux have become one of the most in-demand children's shoe manufacturers on the planet for a very good reason - their boots and shoes are made from premium materials, and designed in conjunction with podiatrists to support kids' feet better. With their fun colours and durability, a pair of Bobux boots will see your little one’s through winter and beyond!
If this blog has really whet your appetite for all the gorgeous designs coming this Autumn/Winter, stay tuned to my social media feed. I’ll be sharing fresh new designs from all of my favourite brands across clothing, footwear and accessories, perfect for keeping small adventurers warm and dry as they keep on exploring the great outdoors, no matter the weather.
More and more parents these days are looking for alternative Easter gifts for kids, to go alongside – or instead of – the usual mountain of sugar they receive from the Bunny (AKA well-meaning relatives). Sure, it’s the “one day of the year” our littlies get to go nuts on chocolate, and as parents we love to indulge them. But if you don’t relish dealing with the inevitable sugar crash, or your little one suffers from dairy or sugar allergies, you’ll love our list of Easter gifts for kids which are just as sweet, without the sweets!
Snuggle-wear for Your Snuggle-Bunny
Special occasions call for special jammies, and we love the soft, cuddly and delightful pyjamas from Aussie brands Marquise, Wilson + Frenchy, and Milky.
Marquise are even offering a cute range of Easter-themed, bunny patterned pyjamas this year, which are sure to make for great ‘Egg Hunt’ photos early on Easter Sunday!
Dinnerware for Dinner Where?
Create a beautiful new Easter tradition with Little Woods and Emondo Kids creative, eco-friendly dinnerware for tiny hands. Whether your little person is enjoying a boiled egg with toast soldiers on Good Friday, or a picnic in the park over the long weekend, these unbreakable and beautifully designed plates, cups and cutlery will make a gorgeous addition to the holiday, and an Easter gift they’ll use for years to come.
We hope you’ve found this round-up of our favourite non-choccie Easter gift ideas for your little bunnies fresh and inspirational! Easter is, after all, about love, new life and hope - and there’s nothing better than seeing the anticipation and excitement in our littlest loves’ eyes when they unwrap a special gift, JUST for them!
With our scorching climate, Australian clothing designers really know how to do kid’s summer clothes well. In fact, we’d say better than anywhere else on earth, but we might be a little biased!
As we head into the hottest days of the year, I wanted to share with you my favourite Australian children’s labels which embrace summer to bring us gorgeous collections every year. These ranges are designed to keep our kid’s cool – as well as looking cool – as they play, swim, climb and explore through the endless days of summer.
Our Favourite Kid’s Swimmers
We adore the cute and durable swimmers from Aussie brand Milky, whether you’re shopping for boys or girls. The Girls range features gorgeous prints in a range of coverage options from tankinis to long- sleeved one pieces, while their Boys range has an on-trend Hawaiian flavour and the cutest cropped boardies!
Huxbaby are another Australian brand which produce swimwear we love for little people. With their trademark eye-catching and edgy illustrations (and their love of a bold print), Huxbaby swimmers stand out form the crowd thanks to their strong design aesthetic.
Minihaha (and their toddler range, Bebe) offer great value swimmers for boys and girls in sizes from 000 through to 14. Always bright, high quality and guaranteed to pass the parent test, they also launched a great new range for teenage girls this summer which we love. Plus, all Minihaha Swimwear has been created with SPF50 & Chlorine Resistant fabrics to provide protection against the sun’s rays and swimming pool chemicals, so you can expect them to last more than one season.
Our Favourite Kid’s Summer Footwear
Bobux or Pretty Brave sandals are our absolute favourites for little feet at this time of year. Being made from soft, premium leather, their sandals allow air flow and comfort all summer long. Of course, both brands are well known for producing a range of stylish and supportive designs, so they look as good as they feel.
Our pick? The versatile and smart looking Roam from Bobux (for boys or girls) and the cheeky patterned and embellished range of sandals for toddlers from design heroes, Pretty Brave.
Our Favourite Kid’s Summer Clothes
A favourite of my son and I all year round – but especially in summer – is the cheeky threads from Melbourne-based boys clothing brand, Alphabet Soup. With sassy street-cred in spades, their range of denim cut-offs, tie-dye tees and colourful boardies will have your little dude looking cooler than ever!
It’s also hard to go past the Milky and Huxbaby ranges for distinctive, high quality and durable kid’s summer clothes. Huxbaby do a delicious range of tees with sassy characters (including their signature animal faces) featured on the front which are perfect for summer parties and ice cream dates. Milky offer a broad, playful collection of summer must-haves with everything from practical and hard-wearing shorts to cheeky PJ sets.
Finally, if you’re looking for the perfect summer dress for your little lady, Karibou or Minouche are the brands to begin with. With an addictive vintage ethos, Karibou’s range brings boho chic to a small scale, with many dresses for this season available in lightweight linen to help beat the summer heat. Minouche’s summer collection features a timeless range of sweet, simple dresses in a variety of light and comfortable materials. We love the Magnolia dress with it’s on-trend Peter Pan colour and array of fabric choices.
Today we are speaking with Sophie Martzloff, a French-born fashion designer now living in Sydney, Australia. After many years working for children’s designer brands in Paris, she has moved close to the sea down under and found all the inspiration she needed to start her own Kids Wholesale Fashion brand - Yellow Jungle.
Tell us a little about Yellow Jungle, how did you get started?
Yellow Jungle started in 2018, a few years after moving to Sydney. I wanted to be my own boss and thought I could bring something original to the swimwear space. Since then I've evolved into prêt à porter and the brand is growing step by step!
Where did your business name come from?
Our brand name combines two things I love! Yellow is a favourite colour of mine and the jungle represents adventures in the wild, mystery and courage.
My first creation was…
For Yellow Jungle it was the Alice swimsuit, named after my niece. I designed it thinking of her and it turned out great.
Rosehaven, on the ABC. I'm looking forward to being able to travel again so I can visit Tasmania.
Best business advice you’ve received…
Probably to take a step back from time to time. We're so busy in the day-to-day things that it's easy to forget the big picture.
Favourite piece in your current collection
Definitely the Sydney swimsuit. I love it and the response to it from the community has been amazing too.
What can’t you live without?
I’m always inspired by…
Kids books are my main source of inspiration these days, they're always so creative and dreamy.
I'm also very much into beautiful magazines. At the moment my favourite is Lunch Lady, I haven't missed an issue!
Summer or Winter?
Summer for sure!
My home is…
A jungle! I've got so many houseplants I lost count.
Strong women who juggle their professional and personal lives.
Every morning I…
Cuddle my loved ones.
Last book you read?
The Little Red Hen, with my son!
If you could collab with anyone who would it be?
My dream collab would be with the designers at Monoprix.
Dream holiday destination…
At the moment I dream of Japan, but I also cannot wait to go back to Italy.
Yellow Jungle celebrate and encourage the imagination of our little ones through playful patterns and clothes which are both fun to wear and comfortable - if you are interested in becoming a wholesale stockists please get in touch today. Yellow Jungle will be available to purchase in WA stores from January 2021.
How did you get started?
Hi, My name is Joanne Sackville and I started Minihaha and Hiawatha in 1993 when I moved to Australia. Having lived the previous 5 years in Bali. I had been designing and manufacturing womenswear for large English fashion companies as well as co-owing and running a factory of my own over there.
I met my ex-husband who was on holiday and moved to Australia to be with him. Hiawatha commenced shortly after when I saw a gap in the kids wear ranges for a European look, fashion forward range of clothing and shoes.
Where did your business name come from?
The first collection I presented was made from exquisite beige suede and was fringed American Indian style pants, shirts and jackets. The name Hiawatha came from the fact the collection was so inspired from the American Indian/Pocahontas genre.
The Collection has grown and morphed over the years and is now a blend of classical traditional pieces to on trend, directional fashion forward styles which cater to every taste from young mums to Grandma's!
Favourite piece in your current collection…
Its is very hard to pick just on favourite piece in the W21 Collection we are currently selling but I would say in Bebe it would be the Elena Print bodysuit. (I can visualise this teamed back with the Nutmeg cardigan and bonnet and some of our pointelle cream tights and little boots to make the perfect outfit!)
In Fox and Finch, the Winter Garden Navy Stripe embroidered romper would be my favourite piece and in fact I love this story as a whole!
Your favourite quote…
My favourite Quote would be have to be "Never give up!" and "Don't sweat the small stuff".
On the weekend you’ll find me…
In the Summer on the weekend you'll find me on our boat or at the beach with friends sailing in the bay, soaking up the sun and enjoying the tranquility of the ocean.
Summer or Winter?
I am very much a summer girl though I love a week of skiiing in the winter!
I admire the Victorian families with young children who have managed to get through these last few months of home schooling as well and working full time with out completely losing the plot!
Every morning I…
Every morning I start my day with a 25km bike ride along the river being inspired by the nature all around me or taking our Belgian Shepherd puppy up to the park to play.
My dream dinner party guest list…
Due to Covid, after a year and a half of not seeing my son, Jamie who lives in the States and nearly a year of not seeing my mum, brother and family living in London, my dream dinner party would be having them all under one roof and being able to lap up the sheer pleasure of being able to give them a big hug.
Dream holiday destination...
Right now as we are in ISO and not allowed to venture more than 25km from home, my dream holiday destination would be anywhere warm, sunny and with a quiet beach! The Maldives would be the absolute dream when the day comes that we can travel again!
Thank you so much Joanne for taking the time to join us here at Knee High Agencies.
All of the wholesale children's fashion labels featured here under Minihaha Hiawatha are available to stock at your store.
I'd love the opportunity to meet with you and walk you through the gorgeous children's fashion pieces from each of these ranges at your convenience. In the meantime you can scroll through the images below for a little taste of the gorgeous wholesale kids clothing labels offered here at Knee High Agencies.
Note - Questions answered in this blog were answered during the Victorian Lockdown in October.
The Bébé brand offers garments that are lovingly made using a mix of colour palettes that will appeal to parents who value quality, classic style, and superb attention to detail. These wardrobe favourites and Special Occasion pieces have been designed to be both beautiful and comfortable. They have taken care of all the finer details to make our garments practical and easy for parents, enabling them to focus on the important little people in their life.
Bebe White Label
White Label by Bebe is a go-to essential, it is a curated collection of long & short sleeve rompers, matching beanies & bunny rugs designed for premmi to size 1, available all year round. This range is designed especially for nap-time, and being made in 100% cotton, is particularly comfortable, tran-seasonal & also affordable.
Special Occasion by Bébé
This collection is for all those events that require an outfit that’s extra special. Bebe Special Occasion collection for girls and boys comprises of the perfect outfits for your next party, christening, or wedding. Girls dresses are created using lace, tulle and embroideries, and Boys outfits are tailored using premium fabrics and modern dressy styling
Fox and Finch
The Fox&Finch brand offers a range of directional fashion forward styles and playful pieces for children. The design team have put together a collection based on their favourite influences to create distinctive clothing that will resonate with parents looking for something original, modern and fun. A unique mix of contemporary graphics and on-trend detailing is what sets Fox&Finch apart and will make your little one feel like the special, unique individual he or she is. This brand has sizing available from 0000 – 7 yrs old for girls & boys.
Bebe and Minihaha Swim
Bebe and Minihaha Swim is a fun & vibrant collection for babies, toddlers and older girls is designed to cater to children of all shapes and sizes.
Bébé by Minihaha Swimwear has been designed for girls & boys in sizes 000 – 2. Many of these styles including long sleeve swimsuits, board shorts, rash vests and sunsuits offer the ultimate protection during Summer. Many of these also come with a removable aqua nappy.
Minihaha Swimwear caters to girls in sizes 3 – 10 and boys in sizes 3 – 7. These styles include zip front swimsuits, rash vests, hooded towels, kaftans and sun dresses.
Minihaha Girls Swimwear is specifically designed with older girls in mind. This collection is available in sizes 8-14, in a variety of styles and designs to appeal to the varying tastes of girls in this age group.
All of their Swimwear has been created with SPF50 & Chlorine Resistant fabrics to provide protection against the sun’s rays and swimming pool chemicals.
No one knows what boys want to wear like today's guest, designer Annica Derby from Australian label Alphabet Soup.
Born from a love of colours, graphics & photography, Alphabet Soup has a rad range of boys fashion designed to be as comfortable as they are cool. Welcome, Annica.
Tell us a little about Alphabet Soup?
Alphabet Soup is a streetwear brand designed for the little thrill seekers out there. It’s designed right here in Melbourne for the curious explorers that take their clothes through a lot of outdoor adventures that demands some good quality clothes that can hang in there season after season.
We focus on working with some talented artists and always add some fun graphics on our styles that all ages can enjoy. I have grown up myself very much in love with the skate and snowboard scene and have skated and snowboarded for over 15 years.
When the opportunity came to design for A/S it was quite a natural choice for me to add my love for streetwear and surf and skate inspired clothing. We have long catered for the size 1-12 age, but from next season we have taken it up to size 14 as the demand for bigger sizes has been very strong.
How did you get started? I started as a graphic designer and illustrator working for several brands doing graphics for their clothing. I have worked with some great labels such as Mini and Maximus from (USA) and Munsterkids (AUS) and l learnt a lot about the garment industry while doing that.
I also use to have a blog called Minor De:tales where I gathered everything I found inspirational from the kids universe and had a chance to collaborate with a lot of interesting kids brands from around the world. I also freelanced as a photographer and shot a few clothing campaigns before I started designing.
My love for kids clothing and particular boys clothing started many years ago when I had my own kids. I think it’s quite natural to want to dress your kids in fun, comfortable and cool clothing. You end up dressing them a lot so why not make sure it’s in memorable favourites.
My first creation was… A mini tee with a Totoro print for my baby daughter.
Currently, binge-watching… Just went through Stranger Things for the second time with my kids, nothing beats lockdown as a trip into the upside down universe.
The best advice I’ve been given…Trust your instincts and have a little faith in fate.
Favourite piece in your current collection… We just got a new Summer collection coming which is exciting. I am loving the new Go To Tees which has some great summery washes. The Acid Sky is my favourite. I also like the graphics we designed for the Beached Shirt/Short and the Legacy Crew is pretty rad with a nod to all things retro.
Your favourite quote…You can’t use up creativity, the more you use the more you have! – Maya Angelou
On the weekend you’ll find me…Outside in nature with a camera in hand.
What can’t you live without? Right now? In lockdown here in Melbourne.. a weekend firepit in the backyard and a chance to go over the week’s events with the family under the stars. Preferably with a cold beer in hand.
I’m always inspired by…Everything! Colours, films, animation, books, magazines, anything can set off a creative avalanche in my mind which I am grateful of.
Summer or Winter? Summer if I can spend it in the swell, or Winter if I can enjoy the snow. But nothing can beat that first warm Spring day or the surprisingly hot Autumn day.
My home is… where my family is.
I need…Scandinavian salt liquorice every now and then!
Every morning I…Go for a walk along the beach to get the creative juices going and get a big cup of coffee.
Last book you read? So The Wind Won’t Blow It All Away by Richard Brautigan.
My dream dinner party guest list…Oh wow.. let’s see Rick Baker (monster maker extraordinaire) for all movie questions and set stories, Viggo Mortensen for all my art and photography questions and Ruth E. Carter for all those amazing film costume design stories.
If you could collab with anyone who would it be? Love the whimsical brand Lazy Oaf and Ozzy Wrong always does such fun creations with Volcom. Both which would be fun to collab with for a fun and colourful kids brand.
Dream holiday destination…I am not picky these days! Even a weekend away from the house would be amazing, but I still dream of doing that North American road trip that Allen Ginsberg got me so fascinated with in my 20s.
What an awesome insight into what makes Alphabet Soup one of the leading labels in Australian kids style, thanks so much Annica! Here at Knee High Agencies I'm excited to be able to show you the complete Alphabet Soup range of clothing & accessories.
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Note - Questions answered in this blog were answered during the Victorian Lockdown in September.
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