The Latest in Kid's Fashion, Toys and Accessories
Today’s Q&A is with the super team from Misterfly, Alex Skurrie & Kara Toovey. Misterfly is an Australian super stylish brand offering gorgeous, practical products for babies and children. It is a firm favourite with my Clients and their customers.
Tell us a little about Misterfly:
MISTER FLY is a stylish yet practical range of newborn accessories, that look so good in the home, you simply can't live without them. The range is full of playmats, muslins, blankets, backpacks, bibs and rattles. Each range combines a simple neutral palette with modern and playful prints. Our products are designed to be functional, affordable and practical for everyday use. Mister Fly is now stocked in over 200 stores in 18 different countries.
How did you get started?
Mister Fly was created by Alex Skurrie and Kara Toovey in 2015. Both with fashion backgrounds, we decided to design a range of playmats that would be not only fit seamlessly into their stylish homes, but would also be machine washable, of lasting quality and also reasonably priced to create the ultimate newborn gift.
Our team has also expanded to include CFO Marcus Toovey, as well as a designer and warehouse manager, so that Mister Fly can continue to bring you the unique products that are adored by the entire family.
Where did your business name come from?
The word ‘Fly’ came from the love of travel and the word ‘Mister’ after we both had sons in 2014.
My first creation was…
The BUNNY playmat.
Anything on Netflix!
Best business advice you’ve received…
Work hard and be patient.
The best advice I’ve been given…
Do what you love, no point waking up to a job that you don’t enjoy.
Favourite piece in your current collection…
Kara: Woodlands waterproof playmat.
Alex: Sage bunny backpack.
Your favourite quote…
“Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever”. – Ralph Lauren
On the weekend you’ll find me…
Hanging out with our families.
What can’t you live without?
I’m always inspired by…
Kara: Travel and family.
Alex: Family and fashion.
Summer or Winter?
My home is…
Kara: Friends and family.
Alex: Anyone with their own style.
Friends and family (and travel!)
Every morning I…
We both like to exercise.
Last book you read?
Kara: Pieces of Her by Karin Slaughter.
Alex: More of a magazine girl….
My dream dinner party guest list…
Kara: The entire cast of Friends
Alex: I don’t know where to start? Kate Winslet…
If you could collab with anyone who would it be?
3 favourite words…
Kara: Love, Dream and Happy
Alex: Love, Respect and Happiness
Dream holiday destination…
Kara: Spending 4th of July in New York followed by Mexico on the way home.
A huge thank you to Kara & Alex from Misterfly for taking the time to answer my questions & allowing us to get to know both them & the Misterfly brand a little more. If you’d like more information on this wholesale children’s brand or any of the other kids and baby wholesale products on offer here at Perth's premier kids wholesaler, Knee High Agencies, please let me know!
Perth's best Kids Wholesale Baby and Children's Fashion, Gift and Toy Agency. Supplying the best selling kids brands to Western Australia Boutique Retailers.