Today we’re meeting Effa, one of the amazing creatives behind the gorgeous timeless organic baby clothing range Indigo & Lellow. Gender neutral, no toxic chemicals & a desire to slow down fast fashion, this range is one to watch! Welcome Effa!
Tell us a little about Indigo & Lellow:
Indigo & Lellow produces organic baby clothing that is gender neutral. We use GOTS certified organic cotton in our range as it is kind to sensitive skin. It’s luxurious, super soft and most importantly does not have any toxic chemicals included. Each range is designed to work with each other to try and slow down this fast fashion cycle and stop people thinking of fashion as a perishable item. As well as being practical, our prints are gender neutral so the clothes can be used again and again and passed down. Our values centres around organic, sustainability and reducing waste. Also due to my son’s allergies, I wanted to create clothes that were soft to baby’s sensitive skin and at the same time be practical for parents.
How did you get started?
Indigo & Lellow started in October 2018 after I had my second miscarriage and was trying for a second baby. I was still working but started Indigo & Lellow as a side hustle hoping for a rainbow baby.
Where did your business name come from?
Indigo & Lellow - two colours of the rainbow - was in memory of the two babies I miscarried in 2018. Lellow is how my son used to pronounce Yellow. In late 2019, my daughter was born. The name Indigo & Lellow represents my kids here and in heaven.
My first creation was…
My first creation was the Zoo Collection, made of prints of the many animals my son and I saw on our many visits to the zoo.
“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes—understanding that failure is not the opposite of success, it’s part of success.” —Arianna Huffington.
Thank you Effa for taking the time to let us into the life of Indigo & Lellow. The gender-neutral prints in this range are gorgeous & are a wonderful new baby gift, offering peace of mind with its sustainability values & super soft organic cottons. If you’d like to know more about Indigo & Lellow or any of the other baby and children’s eco fashions please contact me directly, I’d love to help you!
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