Getting to Know: Nicola from Children's Shoe Brand Bobux International

​Today we’re talking with one of our popular wholesale brands here at Knee High Agencies, Nicola Williamson, the Team Design Leader from Bobux International. I’m super proud to provide this quality international wholesale children’s shoe brand to my clients.

​​All the way from beautiful New Zealand, let’s say hi to Nicola!

Tell us a little about Bobux:
Bobux was founded by Chris and Colleen Bennett, in 1991 in New Zealand. Thirty years ago next year! Chris was struggling with the fact that baby shoes available on the market either wouldn’t stay on his daughter’s feet or restricted their natural movement and development. So in true Kiwi innovative style, he set about creating the original leather soft sole shoe with elastic that was soft, comfortable and secure - and of course looked good. Today we design and manufacture shoes right up to size 33 EU, and Bobux are worn on children’s feet all over the world.

How did you get started?
I’ve been designing with Bobux for 17 years, and it’s a joy to continue to bring Chris and Colleens creative vision to life in every shoe I design. Everything we do is still built on a core philosophy of not just making good shoes but making the best shoes for children as they grow, develop and learn to explore the world around them.

Best business advice you’ve received…
Never copy. If you do you might copy their mistakes!

On the weekend you’ll find me…
Doing home renovations (I am now an expert wallpaper stripper and painter) and I also love designing new spaces. I love cooking great food and drinking nice wine on the weekends for my family and friends and also going for lovely walks with my very cute dog, Fifi.

I’m always inspired by…
Colour, beautiful materials and nature.

Summer or Winter?
I am such a summer person. I love being warm and I love having longer days so there is more time to enjoy the outdoors.

My home is…
My sanctuary and it is filled with love, light, laughter and colour.

Last book you read?
The Lost Vintage by Ann Mah which is set in Burgundy, France. I have a fondness for anything French and their wine.

My dream dinner party guest list…
If they were all alive it would be Cleopatra, Marilyn Munroe, Coco Chanel and Ellen DeGeneres. And a meal cooked by Gordon Ramsey!

3 favourite words…
Follow your dreams.

Dream holiday destination…
The Maldives. The photos of it look too good to be true. Clear blue skies, crystal clear turquoise water, diving off your over-the-water villa and then snorkeling or kayaking, on a remote island… My next holiday however is in Queenstown, NZ in the middle of winter which I am so looking forward to; snowcapped mountains, amazing walks and scenery, luxurious vineyards and restaurants - and of course great company.

A big thank you to Nicola for taking the time to answer my questions! I hope you’ve got a little more of an insight into this amazing wholesale children’s brand. If you’d like any more information on Bobux & how you can stock them in your store, please don’t hesitate to contact me!