A big welcome to Sharon from Emondo Kids! One of the most popular and recognisable table wear brands for kids, Emondo Kids will make dinnertime a breeze for even the fussiest eater! With an emphasis on sustainable materials & ethical production standards, Emondo will keep both the kids and parents happy! Thanks to Sharon for joining us today!
How did you get started?
I started while on maternity leave after having my daughter Ellory (now 5.5). I felt sick at the idea of going back and working in Hotel and Restaurant Management again after years in hospitality with those long days and shifts. Back then I was also Brand Repping for so many amazing brands with Ellory (she even has her Instagram page @ellorysworld). After getting to know so many wonderful mommas behind the brands I thought “if they can do it so can I” So I thought , what am I passionate about ? Well, being 100% Italian, the answer was food! I loved preparing meals for my family and watching Ellory learning and experimenting with new food, so I got my pen and paper and started drafting ideas for an eco-friendly plate. Within 5 months Emondo Kids launched!
Where did your business name come from?
When deciding for a name I had 2 things I wanted to incorporate:
1- My Italian heritage.
2- Ellory, the reason why I started.
And since she had her Instagram page called @ellorysworld I decided to twist that a bit into my business name, so E stands for Ellory and Mondo means World in Italian. There you have it. Emondo Kids!
My first creation was…
Karri the Koala. I had only been in Australia as a permanent resident for 6 years and I knew I wanted to stick to the Australiana theme. Who doesn’t love koalas right? So I lay on my tiny apartment floor, and in between playing with Ellory, sketched our beloved (and still most popular ) Karri the Koala!
Oh gee… thanks to COVID19 binge watching has been my evening pastime! We have just finished watching Ray Donovan and now watching Lucifer thanks to a friend that got me addicted. I am married but I don’t mind a bit of evil eye candy with a British accent! LOL (sorry hubby)
Best business advice you’ve received…
Don’t wait until you have it all perfect to launch, if you have an idea get it out there as soon as you can, otherwise somebody else will do it before you! You can always adjust and evolve as you go.
Also, DON’T COPY other people sh*t! Not cool.
The best advice I’ve been given…
Network and collaborate. Get to know other business owners, brand reps, network your heart out and collaborate. I have created long lasting friendships doing this and it has taken my business further then anything!
Favourite piece in your current collection…
I’d have to say the Rainbow purely cause its so versatile, functional and pretty. It ticks all the boxes :)
Your favourite quote…
People do not care how much you know until they know how much you care
On the weekend you’ll find me…
Outdoors for sure. Either going for walks, parks or mostly the beach as we are lucky to live on the Sunshine Coast and even now in the middle of winter the beach is amazing! Then eating yummy food and watching movies with my family :)
What can’t you live without?
Italian food! Especially Pizza! Yup, I said it! I just LOVE FOOD! ALL FOOD!
I’m always inspired by…
Peoples amazing creativity and success stories.
Summer or Winter?
Winter, purely cause we live in Queensland and summer is way too hot and humid!
My home is…
Argh.. this is hard, I kind of have 3 homes, Italy, London and now Australia.
Smart people. I have never been very academic, at all. I was the creative one that got distracted and couldn’t retain any information from books. LOL. So when I meet friends with fancy degrees and vocabulary I really admire them.
Silence, quiet and peace after spending time with a lot of people. I consider myself both an extrovert and an introvert, I love being around people, especially my friends, but after a lot of socialising (such as expos, trade shows, markets or networking events) I feel absolutely drained and I need to fill up my bucket by being with my family in quiet and peace :)
Every morning I…
Well, this is an easy one. DRINK COFFEE! it’s the first thing I do, even Ellory knows that “mummy doesn’t function without coffee” !
Last book you read?
Purple Cow by Seth Godin
My dream dinner party guest list…
All my good friends and family, including all those from Italy that I never get to see, especially my mum, dad, brother and his family :(
If you could collab with anyone who would it be?
Oooh, that’s a tricky one! @weanin15_(aka @thebodycoach ), @real_mumma, @joshandjenna and @jimmyrees_ are some of my favourites!
3 favourite words…
Passion, honesty and belief.
Dream holiday destination…
At the moment Italy, I was meant to go home to spend Christmas with my family this year after 15 years and then COVID19 happened and there is talk that no international travel will happen until 2024 ! So I am devastated! Last time I saw them was nearly 3 years ago! :( But apart for that I will have to say Japan!
Thank you Sharon, it was wonderful getting a sneak peek into your life & the background of Emondu Kids. You’ve got us hungry with all that talk of delicious Italian food! If you need some Emondu Kids in your life, contact me to chat! I’d love to introduce you to this amazing range.
Perth's best Kids Wholesale Baby and Children's Fashion, Gift and Toy Agency. Supplying the best selling kids brands to Western Australia Boutique Retailers.