Gender Neutral Kids Clothing Brands
Blue for boys, pink for girls - that’s the way babies were dressed from the late 19th century until recently. Indeed, in some households and cultures this hard and fast rule still applies, but a growing cohort of eco-friendly and socially progressive parents are rejecting this arbitrary colour allocation in favour of a greener, more personal aesthetic.
Quincy Mae
GOTS certified label Quincy Mae is one of the leading choices for trendy gender neutral babywear. Catering to newborns all the way up to kids aged 5, parents will be spoilt for choice with Quincy Mae’s extensive collection of gorgeously soft and ethically made pieces in a variety of the chicest neutral colourways. From muted blue to rustic oat, the label’s range of pjs, rompers, tops and bottoms were designed to mix-and-match. For discerning minimalist parents, you simply can’t look past Quincy Mae.
Rylee + Cru
A sister label to the Quincy Mae brand, the Rylee + Cru line is the fashion-forward option for older kids and babies alike. It boasts of plenty of designer cred with founder Kelli Murray’s background as a professional illustrator infusing the brand with a touch of art and imagination. Rylee + Cru’s gender neutral pieces may be basic in colour, but there are plenty of whimsical details too. Parents and kids will have no trouble coordinating outfits plus Rylee + Cru’s high quality standards means its garments will stand the test of time, suited to be passed on from one child to another.
Crywolf
Incredible adventure wear brand Crywolf is not shy about breaking all the rules. Indeed the label’s ethos is based on empowering kids to embark on feats of derring-do and they’re not going to let stereotypes get in the way of a good time either. For daredevils and nature lovers alike, Crywolf’s extensive collection caters to every child’s needs when venturing into the great outdoors.
The high-quality NZ label stocks a kaleidoscope of trendy coloured gumboots, raincoats, rainsuits and accessories galore. There are plenty of gender neutral/non traditional shades to choose from. Best of all, they’re stylish, comfortable and made to be handed down from kid to kid. Rain, hail or shine, Crywolf has the right gear to get the kids back outside again.
Check out Crywolfs very first Summer collection! Boasting a fun, functional and on-trend offering of summer products created from sustainable materials, and designed for little wolves on the go from age 1 to 10 years. Crywolf Road Trip Collection continues the journey of sustainability using recycled materials within the majority of our product offerings. Within the range discover a stunning range of swimwear, a collection of bags, hats, super lux towels and epic beach sandals for beach adventures.
Wilson and Frenchy
Classic heirloom quality brand Wilson and Frenchy is the go-to choice for baby clothing, sleepwear and gifts. They stock an extensive range of organic unisex baby essentials like rompers, leggings, bodysuits and hats. Unisex isn’t code word for boring neutrals either - expect to see plenty of stylish prints and the latest design trends in luxurious fabrics.
The home-grown Aussie brand is serious about sustainability in business which is why all their cut and sew garments and organic cotton sleepwear are manufactured and certified by GOTS fair traders in India. Only the finest all-natural fabrics like bamboo, cotton and wool are used in Wilson and Frenchy designs, so parents can rest assured of their baby’s comfort while they rock their fashionable unisex wear.
Huxbaby
Organic, sustainable and unisex clothing is a longstanding trend with eco-conscious shoppers and there are none more stylish in this category than Hux Baby. Though it has humble origins in Melbourne, the high-profile brand has an extensive list of celebrity fans that include Kylie Jenner, Pink, Khloe Kardashian, Hilary Duff and more.
Hux Baby’s extensive collection of adorable basics and statement pieces cater for kids from infants to age 8. Its signature organic basics collection contains some seriously stylish and super comfortable pieces made from premium certified organic cotton and designed with the chic minimalist aesthetic Hux Baby is renowned for.
