Blue for boys, pink for girls - that’s the way babies were dressed from the late 19th century until recently. Indeed, in some households and cultures this hard and fast rule still applies, but a growing cohort of eco friendly and socially progressive parents are rejecting this arbitrary colour allocation in favour of a greener, more personal aesthetic.

Green Shoots: Sustainability and Children’s Fashion

The mantra for sustainability in adult fashion choices - buy classic and well-made pieces and wear them for a lifetime - does not work when it comes to children’s fashion. Ask any parent. Children grow out of their clothes as fast as you can purchase them, often before they’ve even had the chance to wear them. Hand-me-downs are great in theory, but when your little ones have strong opinions about what they will and won’t wear, what then? The answer is not charity shops, which are already heaving with textile waste… so, how do we make responsible and sustainable choices when it comes to children’s fashion?

It's time to start talking Christmas!

There, I've said it!! As crazy and as early as it may seem, now is the time to be ordering those Christmas gift lines for your store!

This way, you can secure your stock early, ensuring your store will be stocked up and ready to go in time for those organised Christmas shoppers when they hit the streets soon!

(I know they're not far away because I am one of them!)

So grab a cuppa, settle in, and get inspired while you have a look through Knee High

Christmas Gift Buying Guide!

Improving the conversion rate for your online store is guaranteed to make a big difference to your bottom line, but it can be difficult to know where to start. This month, we chatted with web developer and founder of Gem Media, Gemma Johnson, to discover her top ten tips for converting customers online.

Meet the team behind Knee High Agencies, Western Australia’s number one children’s wholesale agency. The children’s fashion retail experts!

Crywolf is one of my favourite brands and it’s not hard to see why: big on style and high on quality as well, Crywolf is just plain old fun to wear.

With a strong focus on natural materials (like lambswool, merino and cotton) and adorable colours and prints, Di Lusso produces a large range of premium quality products for babies and toddlers.

If you’re wondering how to make buying for your wholesale store a little easier, more streamlined and even - wait for it - FUN, I have some tips which may help!

Social media tips for your small business from Digital Narrative’s Lauren Hamilton

Guest blogger Lauren Hamilton from Digital Narrative shares her best SEO tips.

Shopping for gifts for a second time Mum is a little bit different than shopping for a brand new Mama-to-be. If your lovely pregnant friend has already been through the parenting portal, chances are good they own everything they could ever need to care for a little person, and a whole bunch they don’t need too.

School holiday fun can feel a little harder to come by in the winter break than at other times of the year. Unlike our northern hemisphere friends, there are no snowy local hills to toboggan down, frozen ponds for ice skating or other fun wintery pursuits available to most Aussie families...

With mornings noticeably crisper and dusk arriving earlier each week, it can only mean one thing - our endless Aussie summer is coming to an end, and the cooler months are on their way! Read on to find out this season’s must-have for winter!

Today we are speaking with Sophie Martzloff, a French-born fashion designer now living in Sydney, Australia. After many years working for children’s designer brands in Paris, she has moved close to the sea down under and found all the inspiration she needed to start her own Kids Wholesale Fashion brand - Yellow Jungle.

​Minouche is French for kitten, which perfectly describes this lovely children’s clothing range - cute & playful! Today we’re talking with Sarah, the creative behind the Minouche brand, to get a little insight into both her & the beautiful clothing range.

​A big welcome to Tiziana from The Stella Agency who provides us with two lovely international brands. Doudou et Compagnie/Histoire D’Ours are stunning soft plush toys from France & Condor are a Spanish company making amazing kids tights & socks. Let’s hear some more from Tiziana.

Today we’re welcoming Robbie from dynamic duo Baby Studio & Roger Armstrong Baby Products. This one stop shop offers a wide range of products & designs suitable for every area of a family with young children.

No one knows what boys want to wear like today's guest, designer Annica Derby from Australian label Alphabet Soup.

A big welcome to Joanne, the creative mind behind Australian children's fashion staple Minihaha.

Sustainability & eco products are becoming an increasingly popular choice & I’m proud to stock OB Designs, an Australian business with some gorgeous baby eco essentials and toys. Let’s meet Kate & find out more about OB Designs.