OB Designs to Delight

Born in beautiful Byron Bay, OB are an ecologically and socially responsible Australian owned brand that bring a little beachside boho to their gorgeous range of children’s and baby toys & gifts!

With a range of beautiful a range of super soft plush toys that all come with their very own bio, each saving 2 plastic bottles from landfills with their recycled polyester filling! Silicone stackers, wooden teethers, rattles, sensory play balls & other gorgeous gift ideas add to their gorgeous range!

Ethically sourced materials are used where possible, including sustainable beechwood timber, recycled polyester filling, and eco friendly silicone. Their products are also produced by manufacturers that provide ethical workplace environments, while packaging is made from eco-friendly materials, with recycled cardboard and compostable polybags. These fantastic initiatives all play a big part in making a difference as this brand strives to reduce its environmental impact and work towards a healthy planet.

​OB began from humble beginnings in Byron Bay, in far north NSW. After conceiving her business around the kitchen table after the birth of her first child, founder Kate went on to sell hand-made teething rattles at the Byron local artisan markets. By 2008, OB had grown to produce a broad range of nursery toys and décor, ultimately going on to be an internationally sold brand.
Despite this growth, the core values and ethos of OB remains the same, with a focus on products which are designed and crafted with children’s needs in mind. Their design process starts from a place of thoughtful consideration about who the product is for and what it's needed for. This ensures functionality is hard-wired in along with smart design.
OB use fabrics which are soft, soothing and tactile - They are also serious about creating products that are ethical and sustainable, including compostable packaging, made from cotton and recycled cardboard.