More Than BIBS: Discover the Wider Kollektive Range for Your Store
When you think of Kollektive, BIBS is probably the first brand that comes to mind.
BIBS has become a trusted and recognisable name in baby stores, but there is much more available through the wider Kollektive collection.
From beautiful newborn keepsakes and comforting sleep companions to wooden toys, reusable swim nappies, practical accessories and gentle baby skincare, the Kollektive range gives retailers the opportunity to explore several complementary categories through one distributor.
For WA retailers already placing a BIBS order, it is worth taking a little extra time to discover what else could suit your store and customers.
Why explore beyond BIBS?
Adding a new brand does not always mean introducing a large collection or making a significant investment.
Sometimes, a small selection of complementary products is enough to refresh a display, fill a gap in your gifting range or create a natural add-on purchase.
The wider Kollektive collection includes products across:
Newborn and baby gifting
Keepsakes and milestone products
Toys and imaginative play
Sleep and comfort
Feeding and everyday essentials
Bags and accessories
Swim and summer essentials
Baby and family skincare
Retailers can explore products across these categories while keeping the ordering process more streamlined.
Here are some of the brands you may want to consider adding to your next BIBS order.
Baby gifts and thoughtful keepsakes
BABYink and PETink
BABYink and PETink offer mess-free print kits designed to capture precious handprints, footprints and paw prints without ink coming into direct contact with the skin.
They are thoughtful, easy-to-understand gifts for new parents, grandparents and pet owners. Their accessible price point also makes them a lovely addition to baby shower, newborn, keepsake and Christmas gifting displays.
These products work particularly well near cards, frames, milestone gifts and other sentimental purchases.
Kippins
Kippins is known for its organic cotton baby comforters, including the much-loved Banjo Kippin.
Soft, familiar and easy for parents to take on the go, the comforters make beautiful gifts for newborns and young babies. The brand combines practical comfort with playful characters and giftable presentation.
Kippins can sit naturally alongside nursery products, sleepwear, blankets, newborn clothing and baby gifting.
Loulou Lollipop
Loulou Lollipop brings together practical baby essentials and modern, distinctive design.
The collection includes beautifully printed muslin wraps and other useful products that parents can incorporate into everyday life. The prints and presentation give the range strong visual appeal, making it suitable for both practical purchases and gifting.
Muslin wraps are particularly versatile because they can be displayed alongside newborn clothing, nursery products, feeding essentials or baby shower gifts.
Toys and imaginative play
Kids Concept
Kids Concept creates Scandinavian-inspired toys and children’s products designed to encourage creativity, imagination and open-ended play.
The range includes wooden toys, role-play pieces and dress-up products that look beautiful both on the shelf and in the home.
Kids Concept is a strong option for retailers wanting toys that feel considered, giftable and visually cohesive. The collection also provides plenty of opportunities for Christmas, birthday and special-occasion gifting.
Les Ptipotos
Les Ptipotos offers wonderfully soft and expressive plush companions with distinctive characters and plenty of personality.
These are the type of products children want to cuddle, carry and make part of their everyday adventures. Their generous shapes and playful presentation also help create impact within a store display.
Les Ptipotos can bring softness, colour and personality to Christmas gifting, nursery, toy and children’s lifestyle collections.
Oli&Carol
Oli&Carol is known for natural rubber toys inspired by fruits, vegetables and playful characters.
Designed for sensory play, bath time and teething, the products combine function with distinctive design. Their recognisable shapes and colours make them easy to merchandise individually or as part of a larger baby gifting story.
Oli&Carol is a useful crossover brand because it can sit within toys, feeding, bath, baby essentials or newborn gifting.
Trixie
Trixie offers practical children’s products with charming animal characters and a consistent visual identity.
The wider collection includes backpacks, drink bottles, accessories and wooden toys, giving retailers options across both everyday essentials and gifting.
The recognisable characters allow products from different categories to be displayed together, creating an engaging and coordinated story in-store.
Sleep and comfort
Moonie
Moonie creates comforting sleep companions designed to support calming bedtime routines for babies and children.
The soft characters combine cuddly appeal with soothing functionality, making them a thoughtful option for newborn gifts, nursery collections and sleep-focused displays.
Moonie offers retailers a higher-value gifting option that feels special while still serving a practical purpose for families.
Kippins
Kippins also fits naturally within a sleep and comfort category.
Comforters are often purchased as newborn gifts, but they can also become part of a child’s daily settling and sleep routine. Merchandising Kippins alongside Moonie, blankets, sleepwear or nursery products can help create a clear and appealing sleep story within your store.
Everyday essentials with gifting appeal
BIBS
BIBS may be best known for its dummies, but the range extends well beyond pacifiers.
Depending on current availability, retailers can explore baby bottles, feeding products and accessories that complement existing BIBS dummy colours and styles.
For stores already experiencing strong customer recognition of BIBS, these additional categories can provide an opportunity to build on the trust that already exists around the brand.
Rather than treating BIBS as a single-product purchase, consider how the wider range could create useful add-on opportunities for your customers.
Trixie
Trixie’s backpacks, drink bottles and everyday accessories provide another way to add practical products to your range without losing the playful, giftable feel.
These products can work particularly well for toddlers, childcare, birthdays, travel and back-to-school displays.
Summer essentials for WA families
Moonu
Moonu offers reusable swim nappies and coordinating wet bags created for swimming, beach days and family outings.
For WA retailers, swim products are relevant across a much longer period than the traditional summer season. They can suit baby stores, swim retailers, gift stores, pharmacies and children’s lifestyle stores.
The swim nappies and wet bags can be displayed together as a practical set or paired with swimwear, towels, sun hats and other warm-weather essentials.
Gentle baby and family skincare
BEETL
BEETL is a New Zealand-made skincare brand created for babies, children and the wider family.
The collection includes gentle everyday products such as Baby Cream, Baby Balm, Everything Wash and Everything Oil, along with gift sets and baby brushes.
The simple formulations and beautiful presentation give BEETL a place in both everyday baby care and premium newborn gifting.
BEETL may be particularly suitable for baby boutiques, gift stores, pharmacies and lifestyle retailers looking for a gentle skincare range that can complement clothing, nursery, bath and gifting categories.
Building a Christmas gifting edit
For retailers, September is not too early to begin preparing Christmas gifting displays and reviewing possible gaps in-store.
Customers may not be shopping for Christmas gifts yet, but retailers need time to order, receive, photograph, merchandise and introduce products before the busiest part of the season arrives.
The wider Kollektive range provides options across several gift types and price points:
Kids Concept, Les Ptipotos and Oli&Carol for toys and play
BABYink and PETink for sentimental keepsakes
Kippins and Moonie for sleep and comfort
Loulou Lollipop for practical newborn gifting
Trixie for toys, bags and everyday accessories
Moonu for useful summer gifts
BEETL for baby care and family gifting
BIBS for trusted everyday essentials and easy add-on purchases
You do not necessarily need to stock every brand. The goal is to identify the products that suit your customer, complement your current offer and earn their place within your store.
Already ordering BIBS?
Before completing your next BIBS top-up, take a few minutes to explore the other brands available through Kollektive.
Adding even one or two complementary ranges could help broaden your gifting offer, introduce a new category or encourage natural add-on purchases.
WA retailers can visit the Knee High Agencies showroom in Osborne Park to see and compare products in person, place an order through the Kollektive Wholesale portal, or contact me for help selecting products that may suit your store.
If you are not currently a stockist, please contact me to discuss brand and area availability.
The Knee High Agencies showroom is located at:
West Point Centre
Unit 113/396 Scarborough Beach Road
Osborne Park WA 6017
Showroom visits are by appointment, allowing us time to look through the collections properly and discuss what could work for your store, customer and budget.
Whether you are placing your first Kollektive order or looking to expand beyond BIBS, I would love to help you explore the wider range.
Visit the showroom, shop through the Kollektive Wholesale portal or contact Renae at Knee High Agencies.
