Pretty Brave – Stylish Footwear That Grows With Them

Where style meets function for tiny feet.

Designed in New Zealand and loved worldwide, Pretty Brave is a premium children's footwear and accessories brand that brings together impeccable style, foot health, and high-quality materials. With ranges catering to children from birth to 8 years old, Pretty Brave shoes are crafted for little feet to explore in comfort and confidence—without compromising on fashion-forward design.

Created by a mum with a background in graphic design and fashion, Pretty Brave was born from the desire to create footwear that both kids and parents would fall in love with. Today, the brand is known for its durable, stylish leather shoes that meet the developmental needs of growing children—without sacrificing the "cool factor".

Pretty Brave works closely with paediatric podiatrists to ensure that their shoes are anatomically sound and supportive at every stage—from first walkers to big kid adventures. Their designs support healthy foot development with flexible soles, cushioned inners, and smart design elements that encourage natural movement.

And they look great too! Pretty Brave’s aesthetic is minimalist, modern, and undeniably on trend. Their signature palette of vintage tones, earthy neutrals and muted shades makes each style timeless and easy to match with any wardrobe. Styles are often gender-neutral, making them perfect for hand-me-downs and multi-child households.

Season after season, Pretty Brave continues to impress with fresh new collections and a selection of classic, best-selling styles that are available year-round. Each pair is thoughtfully packaged in gift-ready boxes—ideal for baby showers, birthdays or those special “first shoe” milestones.

Beyond footwear, Pretty Brave has also expanded into stylish parenting accessories. Their baby bags and change clutches are beautifully crafted, highly functional, and designed to complement a parent's personal style. Chic yet practical, these accessories are must-haves for trend-conscious mums and dads on the go.

Why Stock Pretty Brave?

Pretty Brave is a brand that parents trust and kids love. By stocking Pretty Brave, you’ll be offering your customers a product that bridges the gap between high fashion and everyday functionality. It’s the perfect fit for boutique retailers who want to align with quality craftsmanship, ethical production, and contemporary aesthetics. With thoughtful packaging, strong sell-through rates, and growing brand recognition across Australia and New Zealand, Pretty Brave products fly off shelves and make ideal gift purchases.

Their mix of style, podiatrist-approved structure, and commitment to quality sets them apart from other children’s footwear brands—making Pretty Brave a standout addition to your store.

Keen to Stock Pretty Brave?