Cuddle Bug & Co

Wholesale Baby & Children’s Products Perth

Formerly known as Mini & Me, Cuddle Bug & Co is a proudly Perth-based baby and children’s brand creating thoughtfully designed essentials for modern families. With a strong focus on comfort, functionality, gifting, and everyday practicality, the collection combines soft, nature-inspired designs with products parents genuinely use daily.

Designed locally in Western Australia, Cuddle Bug & Co has built a loyal following for its blend of beautiful aesthetics, practical parenting solutions, and accessible gifting options. From newborn essentials through to feeding, nursery, travel, and play, the collection is designed to support families through every stage of early childhood.

Previously trading as Mini & Me, the transition to Cuddle Bug & Co reflects the brand’s growth while still holding onto the same heart behind the business — thoughtfully designed products made with care, comfort, and real family life in mind.

Thoughtfully Designed Baby Essentials

Cuddle Bug & Co offers a broad collection of wholesale baby and children’s products, making it an easy brand for retailers to merchandise across multiple categories in-store.

The collection includes:

Organic swaddles & wraps
Cot sheets, bassinet sheets & co-sleeper bedding
Blankets & nursery essentials
Pram liners & matching harness covers
Baby loungers
Hooded towels & wash cloth sets
Silicone feeding ranges including suction bowls, plates, cups & utensils
Stainless steel mealtime products
Dummy clips & feeding accessories
Bake & freeze pods
Baby accessories including headbands & clips
Playmats & toys
Gift sets perfect for baby gifting

Every product is designed with soft textures, calming colour palettes, and practical functionality that suits both gifting and everyday family use. The collection works beautifully across baby boutiques, gift stores, pharmacy, lifestyle stores, and nursery retailers looking for cohesive, easy-to-merchandise baby products.

A Strong Baby Gifting & Nursery Brand

One of the standout strengths of Cuddle Bug & Co is the versatility of the collection. Retailers can build coordinated merchandising stories across nursery, feeding, gifting, and travel accessories while maintaining a consistent aesthetic throughout store displays.

The range lends itself particularly well to:

Baby gifting sections
Newborn essentials
Baby shower gifting
Nursery styling
Practical everyday parenting products
Add-on and impulse purchases
Seasonal gifting moments

The soft nature-inspired prints and coordinated collections make cross-selling easy in-store, while the balance of practical and giftable products helps encourage repeat customer purchases.

Proudly Perth Based

As a local Perth brand, Cuddle Bug & Co offers Western Australian retailers the added benefit of local support, faster communication, and reliable fulfilment. The brand continues to grow nationally while maintaining a strong connection to its WA roots and independent retail network.

For retailers, working with a locally based brand also means easier access to support, product knowledge, and personalised service through Knee High Agencies.

Ethical & Sustainable Focus

Cuddle Bug & Co places strong importance on creating products that are both practical and thoughtfully produced. Many products throughout the collection feature sustainably sourced fabrics, BPA-free silicone materials, stainless steel mealtime solutions, and recyclable packaging wherever possible.

The focus remains on creating long-lasting, functional baby products families will genuinely use — combining softness, durability, and timeless styling.

Wholesale Ordering

Wholesale orders for Cuddle Bug & Co can be placed directly through me as your WA agent, via showroom appointment, phone or email, or through the brand’s B2B wholesale platform.