Knee High Agencies proudly represents Kids Concept in Western Australia through the Kollektive Wholesale portfolio — giving retailers access to a carefully curated collection of premium baby, gifting and lifestyle brands that can all be ordered together under one wholesale minimum order value.

Kids Concept is a Swedish children's brand known for beautifully designed wooden toys, dress-ups and imaginative play collections created to inspire learning, creativity and play through every stage of childhood. Combining timeless Scandinavian design with practical functionality, the collection has become a favourite among modern families seeking toys that are not only engaging for children but also designed to complement contemporary homes and play spaces.

Designed for children from infancy through to early childhood, Kids Concept creates products that encourage independent exploration, support developmental milestones and nurture creativity through open-ended play. Every collection is thoughtfully developed to grow with children while encouraging role play, storytelling and hands-on learning.

The Kids Concept collection includes:

• Wooden toys and educational toys

• Pretend play collections

• Kitchens and role-play accessories

Dress-up and imaginative play pieces

Built with quality and longevity in mind, Kids Concept uses durable materials and carefully considered designs made to withstand years of play. Many pieces are intentionally created with a timeless aesthetic, allowing them to be enjoyed across siblings and passed down through generations.

The Scandinavian-inspired colours and neutral styling also create strong visual merchandising opportunities in-store, helping retailers build beautifully coordinated displays that appeal to today's parents and gift buyers.

Kids Concept works particularly well across:

• Baby boutiques

• Children's stores

• Toy retailers

• Gift stores

• Lifestyle retailers

• Pharmacy and family stores

The range offers strong gifting opportunities across birthdays, baby showers, Christmas and milestone occasions, while larger play pieces and role-play collections can help increase basket size and encourage repeat purchases.

As part of the wider Kollektive portfolio, retailers can combine Kids Concept orders with:

• Baby Ink / Pet Ink

• BIBS Denmark

• Kippins

• Les Ptipotos

• Lou Lou Lollipop

• Moonie

• Moonu

• Oli & Carol

• Trixie

This allows retailers to create a balanced offering across baby gifting, developmental toys, nursery products and everyday essentials while simplifying ordering and freight.

Why Stock Kids Concept?

• Timeless Scandinavian styling parents love

• Strong gifting appeal across multiple age groups

• Open-ended toys that encourage imaginative play

• Durable products designed for long-term use

• Beautiful merchandising opportunities in-store

• High perceived value with strong retail presentation

How To Order

Retailers can order Kids Concept directly through Knee High Agencies via showroom appointment, phone or email, or shop online through the Kollektive Wholesale B2B Portal.

Kollektive brands can all be ordered together under one wholesale minimum order value, making it easy to build a complete and balanced baby, gifting and lifestyle offering for your store.

If you are interested in stocking Kids Concept and are not currently a stockist, please reach out for availability within your area.

Suitable from Birth- 6 years