Snuggle Bunnies by Jamie Kay is a beautifully curated collection of premium plush toys and keepsake companions designed for babies, children, and gifting. Loved for their ultra-soft textures, calming neutral tones, and timeless character designs, Snuggle Bunnies has become a standout gifting brand for baby boutiques, florists, gift stores, pharmacies, and children’s retailers across Australia and New Zealand.

Designed to complement the signature Jamie Kay aesthetic, the collection combines comfort, nostalgia, and beautiful presentation — creating plush toys designed to become treasured companions for years to come.

From newborn gifting through to nursery styling and collectible keepsakes, Snuggle Bunnies offers retailers a strong gifting category with broad customer appeal and consistent year-round demand.

Signature Plush Characters & Collectible Companions

At the heart of the Snuggle Bunnies collection is the much-loved Penelope Bunny range, available across multiple sizes, colours, and collectible formats including plush toys, little plush, keyrings, sleeping bunnies, fairy styles, and larger keepsake pieces.

Alongside Penelope, the collection continues to expand with a growing range of beautifully designed plush characters including:

• Theo the Bear

• Arthur the Bear

• Hilda the Highland Cow

• Rose the Duck

• Olive the Elephant

• Lambie

• Frankie the Hugging Bunny

• Milo the Retriever

The collection also includes gifting-focused variations such as Birthday Arthur, plush keyrings, and ongoing seasonal collections released throughout the year.

With a strong focus on soft textures, calming colour palettes, and emotionally connected gifting, Snuggle Bunnies products are designed to feel timeless rather than trend driven — helping retailers build an ongoing gifting category customers return to throughout the year.

A Strong Baby Gifting & Keepsake Brand

Snuggle Bunnies performs exceptionally well within baby gifting and boutique retail environments thanks to its premium presentation, collectible nature, and emotional customer connection.

The collection works particularly well for:

• Newborn gifting

• Baby shower gifts

• First birthday gifting

• Keepsake gifts

• Nursery styling

• Easter gifting

• Plush toy displays

• Add-on gifting purchases

• Premium baby boutiques

• Pharmacy & lifestyle retailers

The soft neutral colour palette allows the collection to merchandise beautifully across multiple store styles while still maintaining a cohesive brand aesthetic.

Designed to Be Loved for Years

One of the key strengths of Snuggle Bunnies is the emotional connection customers form with the characters. These are not simply plush toys — they are designed to become comfort companions, nursery keepsakes, and treasured gifts families hold onto long after the newborn stage.

The combination of soft fabrication, oversized cuddly designs, and collectible characters gives retailers a gifting brand with strong repeat-purchase potential as customers continue to collect new characters, colours, and seasonal releases.

A Beautiful Boutique Gifting Brand

Snuggle Bunnies sits comfortably within premium baby boutiques and curated gifting stores thanks to its elevated presentation and timeless styling. The range pairs beautifully alongside baby clothing, nursery products, gifting collections, and seasonal merchandising displays.

With ongoing newness, collectible releases, and multiple price points across plush toys and keyrings, the collection offers flexibility for retailers wanting both premium gifting options and smaller impulse purchases.

Wholesale Ordering

Wholesale orders for Snuggle Bunnies are placed directly through me as your WA agent via phone, email, or showroom appointment.

As the Australian collection differs slightly from the New Zealand range, I can also assist retailers with the current Australian lineup, availability, and best-selling styles.