Wilson & Frenchy is the dream label for customers seeking thoughtful, sustainable baby and toddler clothing. Based in Melbourne, this beloved brand crafts gentle, practical garments from all-natural fabrics, designed to nurture little bodies and leave a light footprint on the earth.

Each Wilson & Frenchy collection blends soft, GOTS-certified organic cotton with bamboo knits and merino wool for year-round comfort. From newborn sets and muslin swaddles to 100% organic sleepwear and bedding, the brand is a one-stop destination for stylish baby essentials.

Inspired by Nature, Designed with Love

Wilson & Frenchy designs are instantly recognisable for their sweet, hand-illustrated prints and understated, neutral tones. The collections are intentionally gender-neutral, versatile, and timeless—making them easy to pass down or gift.

Everything is designed locally in Melbourne and ethically made in India by GOTS-certified makers. From the cotton fields to final stitching, every part of production is handled with care, transparency, and kindness.

Why Stock Wilson & Frenchy?

For WA retailers, Wilson & Frenchy offers an unbeatable combination of:

• Certified organic, ethically made babywear

• Thoughtful collections with mix-and-match versatility

• Signature prints that resonate with eco-conscious families

• A curated range of clothing, bedding, and hospital essentials

Loved by parents across Australia and abroad, Wilson & Frenchy continues to set the standard for sustainable children’s fashion. Offering beautiful basics and magical gifting options, it’s a trusted and meaningful addition to any boutique.

Size 00000 to 5

Sleepwear size 1-7