OB Designs Plush Toys & Eco-Friendly Baby Gifts

OB Designs is a proudly Australian-owned brand creating a beautiful range of eco-friendly plush toys and baby gifts. Founded in Byron Bay, OB is loved by baby boutiques and retailers across Australia and beyond for its blend of thoughtful design, ethical production, and sustainable materials.

The heart of the brand is its bestselling plush toy collection, made from ultra-soft fabrics and filled with recycled polyester, helping save two plastic bottles per toy from landfill. Each character includes its own unique bio and personality, making them a fun and memorable gift for little ones.

OB Designs' collection features a growing selection of themes to suit every taste. The plush bunnies, part of the popular Woodland theme, are a favourite for newborn gifts, offering timeless charm and snuggly softness. You’ll also find a delightful range of characters from the Barnyard, Magical Creatures, and even Extinct Creatures collections — including dragons, dinosaurs, and more. OB also celebrates Australia’s unique wildlife with an Aussie animal range, featuring favourites like the quokka and sea creatures, all designed with love and imagination.

In addition to plush toys, OB Designs offers a thoughtful range of wooden rattles, silicone teethers, stackers, and nursery décor — all crafted with natural, sustainable materials like beechwood and eco silicone. Products are manufactured ethically and packaged in compostable polybags and recycled cardboard, reflecting OB’s dedication to environmental responsibility.

Starting from humble beginnings at local markets in 2008, OB Designs has grown into a respected global brand while staying true to its roots: creating safe, functional, and meaningful toys and gifts that nurture children and support the planet.

For retailers looking to stock sustainable, ethical, and gift-ready baby products, OB Designs offers a constantly evolving range filled with charm, character, and purpose.