OB Designs‍ ‍

Wholesale Baby Gifts, Plush Toys & Nursery Products Australia

Founded in Byron Bay, OB Designs is a much-loved Australian baby and children’s brand known for its beautifully designed plush toys, baby comforters, and eco-conscious baby gifts. Combining thoughtful design with sustainability and gifting appeal, OB Designs has become a favourite within baby boutiques, gift stores, pharmacies, florists, and lifestyle retailers across Australia and internationally.

Since launching in 2008, OB Designs has continued to grow while staying true to its original vision — creating meaningful, high-quality baby gifts and toys designed to bring comfort, connection, and joy to little ones and their families.

Known for their soft neutral palettes, timeless aesthetic, and collectible characters, OB Designs products are designed to merchandise beautifully in-store while offering strong year-round gifting appeal.

Thoughtfully Designed Baby Gifts & Plush Collections

OB Designs is best known for its bestselling plush toy collection featuring beautifully soft fabrics, weighted details, and sweet embroidered features. Each toy includes its own unique character bio, helping create an emotional connection that makes the products especially popular for baby gifting.

The collection spans a wide range of themes and characters including:

Plush bunnies
Farm & barnyard animals
Australian animals
Sea creatures
Safari animals
Dinosaurs & extinct creatures
Magical creatures & dragons
Mini plush & Mini Mates
Rattles & soft toys

The range is designed to suit newborn gifting right through to toddler and early childhood gifting, making it an easy brand for retailers to merchandise across multiple customer occasions.

Eco-Conscious Plush & Baby Gifting

Sustainability remains a strong focus throughout the OB Designs collection. Many plush toys are filled using recycled materials, helping reduce environmental impact while maintaining the soft premium feel the brand is known for.

The brand continues to focus on thoughtfully designed plush toys and baby gifting products that combine softness, quality, and collectible character design. Products are created with a strong emphasis on ethical production and environmentally conscious packaging wherever possible.

A Strong Everyday Gifting Brand

One of the biggest strengths of OB Designs is its versatility as an everyday gifting brand. The collection works across multiple retail categories and price points, making it ideal for both standalone gifting displays and add-on purchases throughout stores.

The range performs particularly well for:

New baby gifting
Baby shower gifts
First birthday gifting
Easter & seasonal gifting
Everyday plush & impulse gifting
Premium baby boutiques
Pharmacy & lifestyle retailers

With soft colour palettes and cohesive collections, OB Designs products are easy to cross-merchandise throughout stores and create visually strong displays that encourage repeat purchases.

Designed in Australia

Designed from the brand’s Byron Bay roots, OB Designs combines relaxed Australian styling with practical gifting appeal and timeless character design. The brand has built a strong reputation for creating products that feel modern, premium, and emotionally connected — something retailers and customers continue to return to season after season.

For retailers, the combination of gift-ready presentation, broad product variety, and consistent new arrivals makes OB Designs a strong year-round performer within the baby and children’s gifting category.

Wholesale Ordering

Wholesale orders for OB Designs can be placed directly through me as your WA agent, via showroom appointment, phone or email, or through the brand’s wholesale ordering platform.