Kapow Kids - Playful Threads from Melbourne’s Favourite Indie Label

Kapow Kids is a bold and imaginative fashion label designed for adventurous children aged 0-8. Founded by Andrea Goulding in Melbourne, this beloved Aussie brand has grown from a humble home-sewing project into a cult favourite stocked in boutiques across Australia and New Zealand.

Andrea’s journey began with handmade leggings and quirky appliqué tees for her son Flynn. What started with a sewing machine and YouTube tutorials quickly grew into a full-time passion, fuelled by demand from fellow parents who loved her fun, fashion-forward designs. With prints that pop, comfortable cuts, and an eye for details, Kapow Kids designs each piece to make getting dressed a joyful experience.

The Kapow Difference

At the heart of Kapow Kids is a commitment to ethical production and an independent spirit. Each collection is designed in Melbourne and brought to life in small, family-owned factories that prioritise fair labour practices. By keeping their production runs limited, Kapow ensures exclusivity and reduces waste, making each piece feel like a treasured find.

Kapow Kids collections are known for their animal prints, whimsical florals, and gender-neutral colour palettes. Their signature style is perfect for mixing and matching, while soft, stretchy fabrics guarantee comfort for busy kids who love to climb, dance, and play.

For Kids Who Dress Themselves

Kapow celebrates self-expression through clothing, empowering kids to wear what makes them feel good. With styles that appeal to both boys and girls, the label offers everything from swimwear and rompers to statement tees and tracksuits.