Kapow Kids

Melbourne's Beloved Children's Label, Kapow Kids is one of Australia's leading children's fashion labels, proudly designed in Melbourne for over eleven years. Renowned for their cool prints, elevated details, and commitment to quality, they create playful clothing for little ones from 0-3 months through 8 years.

Their Story

Kapow Kids began when founder Andrea Goulding welcomed her first child, Flynn, and decided to leave her corporate architecture career to start a home-based business. Armed with a sewing machine from Spotlight and YouTube tutorials, Andrea taught herself to sew—beginning with a humorous misstep when she purchased non-stretch woven fabrics for what she intended to be leggings!

Adapting quickly, Andrea began appliquéing these fun fabrics onto t-shirts, leggings, and onesies. Her unique designs became an instant hit. Soon, she was hand-stitching pieces wherever she went, unable to keep up with growing demand.

What started as handmade creations sold on Etsy and shared on social media rapidly expanded. As orders flooded in, Andrea partnered with a small, ethical family-owned factory to meet demand while maintaining the brand's quality and integrity.

Their Style

Kapow Kids is celebrated for their signature animal prints and floral fabrics that captivate both fashion-forward parents and their little ones. Each piece is designed with comfort, durability, and playfulness in mind—perfect for adventurous kids who want to play and explore in style.

They've developed a cult following on Instagram, where their latest collections often sell out quickly. Their pieces appeal to parents who value unique fashion and supporting independent, ethical businesses.

Their Values

Today, Andrea continues to design every Kapow Kids piece from her home in Bundoora, Melbourne, balancing her creative work with being present for her two children. They remain committed to:

• Creating fun, comfortable clothing that kids love to wear

• Designing unique pieces that stand out from mainstream fashion

• Supporting ethical manufacturing practices

• Building genuine connections with their community of parents and retailers

Kapow Kids is now stocked in numerous boutiques throughout Australia and New Zealand, bringing their distinctive Melbourne style to fashion-loving families across Oceania.